To create a profitable business out of a mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively.

An app marketing strategy is centrally focused on generating a high ASO or App Store Optimization score. At I App Us we employ a long list of methods to achieve that.

Let us have a look at the mobile app market statistics:

How many people use mobile apps?

• 1.2 billion People at the end of 2012
• Forecast to grow at a 29.8 percent each year
• 4.4 billion Users by the end of 2017
• Much of the above growth will come from Asia

Portio Research (March 2013) estimation

How many mobile apps are there in the market?

• According to Statista iOS app count stands at a whopping 2 million.
• Google has 2.2 million apps in its store as of February 2016

Statista: 2016 data

How many apps are downloaded each year?

• A total of 75 billion apps (25b for iOS, 50 b for Android) has been downloaded last year
• And by 2017 there will be more than 200 billion downloads per year

Portio Research (March 2013) estimation

How much revenue do/will mobile apps generate?

• Full-year app revenues of $12 billion in 2012
• Forecasted to grow to $20.4 billion in 2013
• Forecasted to grow to $63.5 billion in 2017

Portio Research (March 2013) estimation

How do you make money from mobile apps?

• In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.
• By 2016 there will be 309.6 billion app downloads, but 93 percent will be free
• The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.
• The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.

Gartner (September 2012) predictions