As an experienced mobile app design team, we understand that product design must support user needs, business goals, technical delivery, and growth.

App design is where an idea becomes a usable product experience. The right team balances platform guidelines, user journeys, visual clarity, performance, and conversion goals.

At iAPPUS, our designers work across iOS, Android, and mobile web experiences, using modern design patterns while keeping the product practical to build and improve.

Both Apple and Google have their own design conventions. While there are many areas where design conventions intersect, a lot of differences at fundamental levels do exist. Your must hire a design team that can understand the difference between the two.

Apple’s Flat Design-

Apple shifted to flat designs since iOS 7. Flat designs eliminate shadows, gradients, and textures for an efficient app performance. You can also say that when a skeuomorphic design is stripped down to its absolute basics, it will give you a flat design.

Smart implementation of flat design can create an instant understanding of various navigations within the app or website. Apart from efficient performance, flat design is extremely easy to scale which makes it compatible across screen sizes including desktops and HD monitors.

Google’s Material Design-

Material Design is a step back towards skeuomorphic design and uses shadows to create the perception of depth and three-dimensional effect. While Apple’s flat design conventions shifted the focus on performance, many disagreed with a complete strip down of skeuomorphism.

Material Design does not specify conventions for each and every element, unlike Apple. But what it does is, it provides the designer with conventions that mimic natural physics in many instances, making it intuitively understandable to users. The conventions do not go into microscopic aspects unlike Apple, but nonetheless, they are crisply laid out.

Material Design makes use of the Z-axis to create 3D effects and an effect of depth. The shapes of an object or material may change and take other forms. Depth of shadow also plays an important role in deciding the type of element on the screen. Similar to flat designs, Material Design also shows great cross-device compatibility.

iAPPUS has been designing app UI and UX since 8 years. With a consolidated experience of 700+ apps, we are one of the best app design company you can hire. We have seen the entire design timeline for apps and also the periodic changes. Hence, there are a lot of reasons for you to hire us for your app design project.

Why hire iAPPUS for your app design?

• Designers with 8 years of experience
• Experience across app categories
• Individual designers having working experience in both flat UI and Material Design
• Rigorous app design experience across the iOS and Android timeline
• Pick the designer of your choice
• Everyday work progress and reporting on Workhive

Drop an inquiry at sales@iappus.com or dial +1-(888)-777-4629 for the Business Development team to get back to you.